The Study of Female Mutual Fund Investor

碩士 === 淡江大學 === 管理科學學系 === 90 === Both the marketing strategies of domestic and foreign mutual funds have been emphasized on female investors. In addition to the potentiality of interest, basically mutual fund itself is corresponded with female characteristics. This research, mainly based on the EKB...

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Bibliographic Details
Main Authors: Chun-Hua Chang, 張君華
Other Authors: Horng-Jinh Chang
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/21255225008770082369