THE EFFECTS OF SELECTED MARKETING MIX ELEMENTS ON BRAND EQUITY
碩士 === 大同大學 === 事業經營研究所 === 90 === As mentioned in the previous studies, brand equity has become a very important asset to a company. Many companies expect to enhance their brand equity to make more profits. However, how to utilize marketing tools to devise a strategy for brand equity management was...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85037705335550037094 |