THE IMPACT OF EXPECTING TO EVALUATE ON SATISFACTION EVALUATIONS
碩士 === 大同大學 === 事業經營研究所 === 90 === To satisfy their customers' wants better, marketers often rely on buyers' evaluations of the products and services they consume. In many cases, customers (e.g., KTV customers, hotel patrons, car buyers) know in advance that they will be asked s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71825983029324094371 |