A Study on the Relationship marketing in High Technology Markets-Based on ADSL Subscriber
碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 90 === According to Kahan’s viewpoint, it costs 5 times more to keep old customers than to create new ones. As a result, enterprises should try their best to keep current customers through winning their hearts mostly. This is also the main goal of relationship market...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18966241530172042452 |