Promotion Study on Customer Relationship Management Using Case Based Reasoning Approach-The Case of Cosmetics
碩士 === 元智大學 === 工業工程與管理學系 === 90 === With the developing of Internet and information technology, the promotion method, marketing environment and the relationship with customers are changing. With the rising of database marketing, many companies begin to construct their database. Usually the database...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67097598002626647588 |