A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard

碩士 === 元智大學 === 工業工程與管理學系 === 90 === Recently, the environment of Taiwan’s health care business has changed dramatically. Due to the rising standard of living and increased incomes, people pay much more attention to their health which leads to an increasing demand for health examinations. Nowadays,...

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Bibliographic Details
Main Authors: YanSheng Chen, 陳言昇
Other Authors: Chuen-Sheng Cheng
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/28493272474279941400