A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard
碩士 === 元智大學 === 工業工程與管理學系 === 90 === Recently, the environment of Taiwan’s health care business has changed dramatically. Due to the rising standard of living and increased incomes, people pay much more attention to their health which leads to an increasing demand for health examinations. Nowadays,...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2002
|
Online Access: | http://ndltd.ncl.edu.tw/handle/28493272474279941400 |
id |
ndltd-TW-090YZU00031037 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-090YZU000310372017-05-28T04:39:14Z http://ndltd.ncl.edu.tw/handle/28493272474279941400 A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard 探討自費健康檢查受檢者忠誠度之相關研究--以平衡計分卡觀點 YanSheng Chen 陳言昇 碩士 元智大學 工業工程與管理學系 90 Recently, the environment of Taiwan’s health care business has changed dramatically. Due to the rising standard of living and increased incomes, people pay much more attention to their health which leads to an increasing demand for health examinations. Nowadays, in the competitive health examination markets, management must understand the important factors affecting customer loyalty and satisfaction. Previous researches usually focused on a single dimension to investigate the relationship of customer loyalty and satisfaction which lead to less persuasive findings. This research employs the concepts of balanced scorecard to investigate the factors directly or indirectly influence the customer loyalty of the self-paid health examination. Through the investigating of information collected from questionnaire, this research explores the relationship between customer loyalty and satisfaction based on the concepts of the balanced scorecard. Some suggestions are made based on the perspectives: customer, internal business processes, and learning growth. The findings of this research will provide useful reference for strategic planning in health examination business. Chuen-Sheng Cheng 鄭春生 2002 學位論文 ; thesis 0 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 元智大學 === 工業工程與管理學系 === 90 === Recently, the environment of Taiwan’s health care business has changed dramatically. Due to the rising standard of living and increased incomes, people pay much more attention to their health which leads to an increasing demand for health examinations. Nowadays, in the competitive health examination markets, management must understand the important factors affecting customer loyalty and satisfaction.
Previous researches usually focused on a single dimension to investigate the relationship of customer loyalty and satisfaction which lead to less persuasive findings. This research employs the concepts of balanced scorecard to investigate the factors directly or indirectly influence the customer loyalty of the self-paid health examination.
Through the investigating of information collected from questionnaire, this research explores the relationship between customer loyalty and satisfaction based on the concepts of the balanced scorecard. Some suggestions are made based on the perspectives: customer, internal business processes, and learning growth. The findings of this research will provide useful reference for strategic planning in health examination business.
|
author2 |
Chuen-Sheng Cheng |
author_facet |
Chuen-Sheng Cheng YanSheng Chen 陳言昇 |
author |
YanSheng Chen 陳言昇 |
spellingShingle |
YanSheng Chen 陳言昇 A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard |
author_sort |
YanSheng Chen |
title |
A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard |
title_short |
A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard |
title_full |
A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard |
title_fullStr |
A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard |
title_full_unstemmed |
A Study of Customer Loyalty in the Self-Paid Health Examination--from the Viewpoints of Balanced Scorecard |
title_sort |
study of customer loyalty in the self-paid health examination--from the viewpoints of balanced scorecard |
publishDate |
2002 |
url |
http://ndltd.ncl.edu.tw/handle/28493272474279941400 |
work_keys_str_mv |
AT yanshengchen astudyofcustomerloyaltyintheselfpaidhealthexaminationfromtheviewpointsofbalancedscorecard AT chényánshēng astudyofcustomerloyaltyintheselfpaidhealthexaminationfromtheviewpointsofbalancedscorecard AT yanshengchen tàntǎozìfèijiànkāngjiǎncháshòujiǎnzhězhōngchéngdùzhīxiāngguānyánjiūyǐpínghéngjìfēnkǎguāndiǎn AT chényánshēng tàntǎozìfèijiànkāngjiǎncháshòujiǎnzhězhōngchéngdùzhīxiāngguānyánjiūyǐpínghéngjìfēnkǎguāndiǎn AT yanshengchen studyofcustomerloyaltyintheselfpaidhealthexaminationfromtheviewpointsofbalancedscorecard AT chényánshēng studyofcustomerloyaltyintheselfpaidhealthexaminationfromtheviewpointsofbalancedscorecard |
_version_ |
1718453860474814464 |