Market Campaign Optimization

碩士 === 元智大學 === 資訊管理學系 === 90 === The competition focus of enterprises migrates from product-oriented to customer-oriented. Marketing management is one of the important factors that enterprises affect the relationship between customer and enterprise. So our research wants to solve one problem of mar...

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Bibliographic Details
Main Authors: Wen-Shiang Ruan, 阮文祥
Other Authors: Chao-Chang Chiu
Format: Others
Language:en_US
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/54163744520343947112