A Study of Changes in Brand Country Origin-The Moderating Effects in Country of Manufacturing Image and Brand-Country Association

碩士 === 元智大學 === 管理研究所 === 90 ===

Bibliographic Details
Main Authors: Chi-Min Chiou, 邱琦閔
Other Authors: Shu-Ling Liao
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/47453638933047708244