The Study of Data Mining and Clustering Techniques for Improving Customer Relationship Management Performance
碩士 === 元智大學 === 管理研究所 === 90 === Customer Relationship Management (CRM) is getting popular, and it is defined as an overall process that relies upon technology to manage the interactions between a business and its customers (Storey 2001), and gain greater insights into its individual customer’s need...
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| Format: | Others |
| Language: | en_US |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34317506655950444625 |