A study on the strategies of customer connection in Taiwan''s auto industry - Base on the auto brands of Mitsubishi, Toyota, Nissan, and Formosa.
碩士 === 長庚大學 === 企業管理研究所 === 91 === This thesis is discussing the ongoing importance of CRM (Customer Relation Management), when the Internet is becoming booming and the living standard of people is improving. The researches of CRM are becoming the emerging topic in industry area and academic area. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34130096448697120808 |