應用自組織映射圖網路於顧客關係管理之分群研究

碩士 === 中華大學 === 科技管理研究所 === 91 === Because of the development of the Internet and information technology, marketing environment of the 90’s has changed. Marketing salesman is no longer facing with a general consuming market, but facing with customers with individual differences. Industries also pay...

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Bibliographic Details
Main Author: 李宏谷
Other Authors: 張丁才
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/15148869935977132735