An Adaptive Electronic Catalog System for Anonymous Visitors

碩士 === 中華大學 === 資訊管理學系 === 91 === Customer relationship management (CRM) has been one of the critical success factors for modern enterprises. To implement CRM in electronic commerce, personalization is a must. Adaptive web sites can help implement personalization by automatically improving their org...

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Bibliographic Details
Main Author: 林育生
Other Authors: 羅家駿
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/96586378317367646865