A Study on the Consumer Behavior to Purchase Brand Watches
碩士 === 長榮大學 === 經營管理研究所 === 91 === Watches are a kind of mechanical products with high precisions and complex functions. There are many brands in watch markets. In order to satisfy the needs of consumers, watch producers must have huge capitals and excellent research abilities to improve their techn...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16146894197381394348 |