The empirical study of the on-line shopping behavior and customer value---The Web interaction channel as a moderator
碩士 === 長榮大學 === 經營管理研究所 === 91 === The popularity of Internet has brought about one-to-one marketing. This study issue lies on the impact on consumers gaining customer value via one-to-one marketing. First, it reveals web consumer characteristic including population highlights, Internet use profile,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9jve73 |