Channel Brand Strategy, Controlling Power of Channel and Performance－Empirical Observational on 3C Chain Store based on Resource View
碩士 === 中原大學 === 企業管理研究所 === 91 === ABSTRACT As the bright prospects of 3C industry in the future, the 3C store is developing vigorously. The depression have got into the third year, the global economy declare to enter the age of low rate formally, and in this time the industry of channel can exist...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78255452205730022645 |