Perceived Environmental Uncertainty, Internationalization Strategy and Entry Mode-Empirical Study on Cross-Cultural View about Taiwanese High-Tech Company in Mainland China

碩士 === 中原大學 === 企業管理研究所 === 91 === Abstract In the process of pursuing growth, business will face different strategy choices depend on their industry, market, and geography area. Owing to the limitation of market scale and resources in Taiwan, internationalization strategy becomes a choice for Taiwa...

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Bibliographic Details
Main Authors: Yi-Ting Tseng, 曾意婷
Other Authors: Horng-Te Leu
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/37613125712059751573