An Empirical Study on the Relationships among Space Image, Life Style, and loyalty of the Starbucks' Customers

碩士 === 中原大學 === 室內設計研究所 === 91 === Abstract Yearly, due to the business model of the foreign chain store have been brought into Taiwain, people’s type and habbit of the consume have been changed quite fast as well. Especially, the coffee chain stores are the most rapidly development among F&B b...

Full description

Bibliographic Details
Main Authors: Wen-Li Chen, 陳文麗
Other Authors: Hsiu-Tyan Chuang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/92406836555878771224