The Value-Revelance of Trademarks Value：A test of the Life Cycle Hypothesis
碩士 === 中原大學 === 會計研究所 === 91 === The objective of this study is to explore whether market response to trademarks value is a function of firm life cycle stages. We hypothesize the response coefficients of the trademarks value decrease from the growth of the stagnant portfolios. We divided samples int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22483650859124231222 |