The Effect of Information Presentation and Feedback on the E-advertisement – A Case of On-line Campaign
碩士 === 中原大學 === 資訊管理研究所 === 91 === With the rapid growth of the Internet and E-commerce, on-line marketing become a inevitable trend.In particular, the on to one marketing performance makes the e-advertisement more important. However, the effectiveness of the e-advertisement wasn’t as expected. Ther...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95425727549763783965 |