Exploring the Marketing Strategies of Chain Systems

碩士 === 大葉大學 === 事業經營研究所 === 91 === Abstract Modern business exists in an era full of competition, electronic information and group-to-group business wars. Franchising, which was developed in late 1970s , is exactly the combination of competition , the Internet and...

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Bibliographic Details
Main Author: 巫漢增
Other Authors: 劉原超
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/48863540170241826816