A Study On Branding-- Taking W Brand Guitars As An Example

碩士 === 大葉大學 === 事業經營研究所 === 91 === The consequence of fast progress of science and circulation of information, the marketing has become a globalized market. In fact of drastic competitions from the market, a better competitive advantages is necessary for an enterprise to mark its own place. In the p...

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Bibliographic Details
Main Authors: CHEN CHEN JU, 陳貞如
Other Authors: 王學銘
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/76561979606904095361