The Study on Marketing Operation Types Affects Taiwanese Firms Entering China Market─ the Moderator Effects of Organizational Competence and Host Country Institution
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 91 === Owing to the familiar customs、languages and cultures, Mainland market is rather easier to become foreign direct investment market for Taiwanese firms. When China opened up its market at first, Taiwanese firms use several ways to enter Mainland market...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28597767109126743463 |