The Research on the Comparison of the Key Success Factors of Regular Chain and Franchise Chain －Take Starbucks Coffee and Zhen-Guo Coffee for example
碩士 === 大葉大學 === 工業關係學系碩士班 === 91 === The purposes of this research were as follows: 1. To investigate the differences between regular-chain and franchise-chain stores in a food service chain. 2. To investigate the key success factors among both regular-chain and franchise-chain stores in a food serv...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06286606620102176171 |