Evaluating Factors on Affecting Consumer''''s Willingness to Pay for Performing Arts

碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 91 === This study located weight percentage of each factor on affecting consumer’s willingness to pay for performing arts in order to construct the decision model about willingness to pay. According to the evaluating factors’ weights, this study intended to provide th...

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Bibliographic Details
Main Authors: Chen Chia-Hui, 陳佳慧
Other Authors: 邊瑞芬
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/35973890349789048940