A Study of the Relationship among Consumer Trust, Commitment, Service Failure and Complaint Behavior through the Perspective of Relationship Marketing - Using Drugstore Chains as Examples
碩士 === 逢甲大學 === 企業管理所 === 91 === In recent years, traditional drugstores face extreme competition in this business. They stride across the boundary of sold drugs only, and to look a new type of drugstore chains of composition, multiple, and convenient, expected to acquire competitive advantage by su...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/byuyvk |