To Probe into the Relationship between Website Service Quality and Customer Loyalty─In Case of the Professional Travel Website

碩士 === 佛光人文社會學院 === 資訊學研究所 === 91 === There were some studies to find out the factors which would affect customer loyalty toward the travel website before, but a study to probe into the relationship between service quality and customer loyalty related to the EC travel websites somehow is to be short...

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Bibliographic Details
Main Author: 黃忠國
Other Authors: 蔡明達
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/75644571942886622324