The impact of switching costs and competitors'''' service quality and price on consumers'''' switching behavior: mobile phone service in Taiwan
碩士 === 輔仁大學 === 管理學研究所 === 91 === Consumers’ switching behavior does harm to the firms’ market share and profit in service industry. It’s important to understand why consumer changes the firm. Past research suggests that competition is a critical factor to consumers’ switching behavior in service in...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73156449544779343400 |