The Effects Analysis for Design Parameter of Rich Media Type Internet Advertisement - The Intervening Effect of the Product Innovativeness
碩士 === 輔仁大學 === 管理學研究所 === 91 === Along with website users’ Internet usage experience increase, traditional and passive banner advertisement has difficultly attract the attention of website user. Most advertisers look for more other advertisement methods to attract more attention of network user. Co...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30979886609202181445 |