The Impact of Marketing Variables and Switching Costs on the Customer Switching Intention: Life Insurance Service in Taiwan
碩士 === 輔仁大學 === 管理學研究所 === 91 === Customer switching behavior not only damages the market share and profitability of service firms, but also can result in huge loss for life insurance, banking and mobile phone services which catch profits through continuous services or long-term memberships. It is v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43070065879609393797 |