The Development of Brand By Patent Analysis - A Case Study of Nike Inc
碩士 === 輔仁大學 === 織品服裝學系 === 91 === Not only brand has the legal right as registered trademark, but also has the asset guarded function. Brand, trademark and patent are the intellectural properties that influence each other and becomes the core assets of the companies. They are also the ultimate weap...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08491981084214909420 |