A Study of Product Innovation, Brand Image, Price Impact on Perceived Value in Woman’s Underwear Market
碩士 === 輔仁大學 === 織品服裝學系 === 91 === Product innovation is one of the competitive strategies to create values and penetrate market ,lately . There are more and more products with innovative functionality in the market because of the advanced technologies, the well-developed techniques and the shorter p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80310527028779635395 |