The Study on Classification and Construction of Social Behavior model for Social Marketing
碩士 === 義守大學 === 管理科學研究所 === 91 === ABSTRACT The study surveyed literatures regarding social marketing (Kotler and Zaltman, 1971), prosocial behavior (Bar-Tal, 1976), and helping behavior (Batson, 1987) to classify four types of social behavior (altruism, compensatory, reciprocity, and ego...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rt2ba3 |