Marketing Strategy and Brand Strength Research for International Branding Agency in Taiwan-A Case Study on Disney
碩士 === 義守大學 === 管理科學研究所 === 91 === Since the introduction of high technology progress has increased rapidly, the structure of business has changed leading to a business environment, which has variety, complexity and uncertainty. As a consequence business resources, operating modes and dynamic market...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54259867342957492363 |