Service Firm’s Entry Mode on Foreign Market：An Empirical Study of the Taiwanese Service Firms in Mainland Chain
碩士 === 銘傳大學 === 國際企業學系碩士班 === 91 === This study explores critical influencing factors of entry mode of Taiwanese Service Firms in Mainland Chain. By applying Logistic Regression Model, 42 firms are empirically analyzed. Findings of this research indicate that firm size; firm’s familiarity with Mainl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61931843421515526759 |