Addictive Products and the Changes of Consumer’s Need Hierarchy ─ A Testing of Maslow Theory
碩士 === 銘傳大學 === 國際企業學系碩士班 === 91 === As the result of the trend of globalization, most of products in the world are more standardization and normalization. However, even though consumers have same organic need (e.g., food, nutrition, water, air and the desire of shelter), they have various material...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25962800811206904820 |