Impact of Cpuntry-of-Origin Effect on Product Diffution
碩士 === 銘傳大學 === 國際企業學系碩士班 === 91 === Under the trend of globalizing, multinational corporations usually try to maximize their benefit by designing、producing、assembling the products in different countries. Therefore, we can divide country-of-origin into made in country-of-origin、assembled in country-...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/72939383296653203388 |