A Study of Advertisers for Selecting TV Stations to Implement Integrated Marketing Communications
碩士 === 銘傳大學 === 傳播管理研究所 === 91 === A Study of Advertisers for Selecting TV Stations to Implement Integrated Marketing Communications Student: Su-Fen Cheng Advisor: Yaw-Chu Chen Abstract The main purpose of this paper is to provide an algorithm for...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/18355977656971184518 |