A Research of One Domestic Public Television’s Performance Evaluation based on the respective of the Balanced Scorecard

碩士 === 銘傳大學 === 傳播管理研究所 === 91 === In recent years, many American enterprises adapt balanced scorecard as their strategic performance evaluation system, and accumulate quite lots of success cases. This research attempts to analyze and design a program of performance evaluation for the domestic publi...

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Bibliographic Details
Main Authors: Lin-Chun-Fei, 林春妃
Other Authors: Yu-Nu Lu
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/05288239012569760278