A study of strategic alliance partner selection determinants on Taiwan’s Cable TV Industry

碩士 === 銘傳大學 === 傳播管理研究所 === 91 === Through making a survey of Taiwan’s Cable TV Industries, this study explores partner selection determinants of their strategic alliances. By applying factor analysis, correlation analysis, and MANOVA/ANOVA, Forty-four Cable TV Industry are empirically an...

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Bibliographic Details
Main Authors: Pi-Ju Li, 李璧如
Other Authors: Wen-Ruey Lee
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/60474851527329195296