A Study of Corporate Culture and Marketing Effectiveness In Taiwanese CATV Channel Companies
碩士 === 銘傳大學 === 傳播管理研究所 === 91 === With the convergence trend brought by the new technology, policies deregulation and development of media integrating, those influence structure of media industry and their management. CATV has been expanding widely due to its more and more subscribers in the five y...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89953935591293616926 |