Constructing Application Selection Model of Full-Serveice Advertising Agencies and Internet Advertising Networks
博士 === 銘傳大學 === 管理科學研究所 === 91 === This paper will develop the suitable evaluative criteria and establish the selection models to help choose advertising agencies and Internet advertising networks. The research results develop 5 criteria and 10 sub-criteria for selecting advertising agencies. The pr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/82452626477925830720 |