Data Mining Applying on segment of Credit Card Holder and Account in Bank and Cross Selling in Wine Industry

碩士 === 銘傳大學 === 管理科學研究所 === 91 === Taiwan banking industry faces the trend of executing of Financial Control System with merging banks and diversity financial products. Under the serious competition environment, the bank must create the competitive advantage. Therefore, that the bank increase the cu...

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Bibliographic Details
Main Authors: Bi-Hen Chung, 鍾碧姮
Other Authors: Jehn-Yih Wong
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/21787840616660435963