Investigation on the routes of Influences of the Emotional Advertising Appeals on the Advertising Effects —Using the Advertising of Cellular Phone Services as Example
碩士 === 銘傳大學 === 管理科學研究所 === 91 === Advertising is the main tool for factories and stores to transmit information relative to their products to the object consumers in order to result in the expected consuming behavior, and for this reason, we can say that advertising affects a lot the consumers’ beh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46128547639485923078 |