On Managing New Product Development and Its Impact on R&D Performance
碩士 === 銘傳大學 === 管理科學研究所 === 91 === The rapid changes in market demands have led to increasingly complex product features and much shorter product life cycles. Companies competing in this fierce environment have to advance their research and development (R&D) capabilities in new or improved prod...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96336027196265209594 |