The Performance Impact of Taiwanese Firms under the Business Model of “ Headquarter Marketing- Subsidiary Shipping”

碩士 === 銘傳大學 === 管理科學研究所 === 91 === The purpose of the multi-facet foreign investment is to enhance the performance of parent company. Due to many of Taiwanese firms invested in China simultaneously in 1990s, the performance is doubt. Thus, to discuss the model of “ Headquarter Marketing- Subsidiary...

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Bibliographic Details
Main Authors: Ping Mou, 牟萍
Other Authors: Jen-shyang Chen
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/76178556992588225058