A study on Brand Image for the Packaging Design of Regional Products

碩士 === 銘傳大學 === 設計管理研究所 === 91 === The study takes the regional products that make in Taiwan Island as object. The purpose of this study is to find a way building a regional product brand image by packaging design. When the government place importance on brand image of regional product bu...

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Bibliographic Details
Main Authors: Ru-Shing Ju, 朱如幸
Other Authors: Chan-Cheng Cho
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/65197918399812718017