Analyzing the Competitive Advantages of Mainland China’s Inbound Tourism Industry from the Angle of Industrial Development and National Marketing.

博士 === 國立政治大學 === 東亞研究所 === 91 === Abstract According to the past experiences, not much people consider marketing one of a nation’s occupational functions. All of the marketing theories are aimed to focus on enterprises. Along with the uprising trend of mix economy these days, governmen...

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Bibliographic Details
Main Authors: Shih-Ping Fan, 范世平
Other Authors: Wu-Chung Wu
Format: Others
Language:zh-TW
Published: 2002
Online Access:http://ndltd.ncl.edu.tw/handle/22769994395124904284