Three Affecting Factors of Taiwanese Consumers'' Choices of Laptop Computers: Country Image of Brands, Product Familiarity, Identification with Taiwanese Products
碩士 === 國立政治大學 === 社會學系 === 91 === By comparing the U.S., Japan, and Taiwan, the thesis examines whether and how consumer’s choices of laptop computers are affected by the three followings factors: country image of brands, consumer’s familiarity with products, and consumer’s identification with his o...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24756957739355744321 |