The Exploration of Brand Management Model of Culture Industry in Taiwan-- A case study of the Performance Arts Industry
碩士 === 國立政治大學 === 廣告研究所 === 91 === Abstract The development of culture industry has been considered as a rising index of economy development and quality-of-life of individual country in the modern world. To firms, branding is not only segmentation to differential, but also the collective of images...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/87980703413059510913 |